What Ella paints
Murals, live art, brand activations, tailored workshops and bespoke artworks — across Dubai, the UAE and the GCC since 2010.
Craftology paints murals by hand across the UAE — restaurants, malls, villas, offices and public spaces in Dubai, Abu Dhabi, Sharjah and beyond. Ella Orencillo has been painting walls here since 2010, from a single café feature wall to a block-long exterior at Dubai Hills Mall.
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Craftology paints live at events across the UAE — a wall, a bottle, a set of festival letters or a carnival mask, finished in front of guests. Ella Orencillo has painted live for Ethara at the Abu Dhabi Grand Prix, Talabat and Dubai Culture at Expo City, Jägermeister at Sole DXB, Majid Al Futtaim and Nikki Beach.
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Craftology personalises products live in store and at brand events — sneakers, bags, caps, candle jars, luggage tags, sunglass cases and basketballs, hand-painted or airbrushed with the customer's name while they wait. Ella Orencillo ran The Personalisation Hub by Level Shoes for a decade and has run activations for adidas, Hermès, Ralph Lauren, Sprayground, AAPE, Sospiro and Leica.
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Beyond walls, Craftology runs tailored painting workshops for teams, schools and communities, and takes commissions for bespoke artworks — painted furniture, canvases and objects. Ella Orencillo has exhibited and taught across the UAE since 2010, from a solo show at Alserkal Avenue to festival masks painted with young audiences.
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