Brand activations and live customisation
Craftology personalises products live in store and at brand events — sneakers, bags, caps, candle jars, luggage tags, sunglass cases and basketballs, hand-painted or airbrushed with the customer's name while they wait. Ella Orencillo ran The Personalisation Hub by Level Shoes for a decade and has run activations for adidas, Hermès, Ralph Lauren, Sprayground, AAPE, Sospiro and Leica.
Who commissions this
What to expect
- Formats
- Hand-painted lettering and monograms, illustrations, portraits; airbrush for gradients and graphics. On leather, canvas, glass, plastics, ceramics and skin (temporary tattoos).
- Throughput
- Simple names take two to three minutes each; portraits and illustrations longer. Ella advises how many pieces fit your opening hours, and brings a second artist when the expected volume calls for it.
- Setup
- A table or counter position, light, and power for the compressor. Ella brings paints, stencils and protection for the products.
- Budget
- Quoted per day or per event, with materials. Send the dates, venue and the products to be customised.
Activations
All activations →
Questions people ask
What can be customised?
Almost anything with a paintable surface: sneakers, bags, caps, candle jars, luggage tags, sunglass cases, basketballs, phone cases, bottles — and temporary airbrush tattoos on guests.
Is the paint permanent?
Yes on products — the right paints and a protective finish for each material. Airbrush tattoos last a few days and wash off.
How many customers can you serve?
Names and monograms take two to three minutes each — roughly 20–30 pieces an hour; portraits and illustrations fewer. For busy launches a second artist is arranged according to the expected volume.
Can you match our brand guidelines?
Yes — fonts, colours and campaign artwork are reproduced; Ella also proposes a signature style for the activation if you'd like one.
Have a wall in mind?
Also: murals, live art and workshops & artworks.